GoVenture DIGITAL MARKETING | Instructor Guide

  • Move 1. Start Here
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    👉1. Start Here

    1. Watch the 2-minute video above.

    2. To unlock a GoVenture product, you need a Subscription Key. Then follow one of these directions —

    3. Log in with your username and passw

    1. Start Here 248 words
  • Move ⛑️ Help With Setup?
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    Questions?

    Reply to our latest email or submit our help form

    ⛑️ Help With Setup? 41 words
  • Move 2. Your Instructor Account
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    2. Your Instructor Account

    2.1 Instructor Account

    • To unlock a GoVenture product, you need a Subscription Key. Then follow one of these directions —

    • Log in with your username and password to review the Instructor Dashboard (website). The Subscription Key is now expired and no longer needed.

    • The Instructor Dashboard allows you to create Groups, monitor student progress and performance, and play GoVenture as a student.

    Screenshot of the Instructor Dashboard (website)

    <img src = "https://books.playgoventure.com/u/d4ed79f3b1019114d5bb

    2. Your Instructor Account 160 words
  • Move 3. Learning Resources
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    3. Learning Resources

    3.1 Marketing Simulation

    Simulates an engaging narrative story that places students in the role of an inventor of a new product.  Students learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics. Product details are at GoVenture.net/dm

    Students can play the Marketing Simulation activity once an instructor gives them a Group number to join. Instructors can use the Play As Student feature to play as a student — but you must first create a Group to play.

    3.2 Marketing Content Creator

    An activity where students create their own marketing content to sell a good or service. This includes identifying the product, consumer profile, brand, and marketing strategy and then designing a website, landing pages, and various advertisements. This activity can be assigned after the Simulation has been complet

    3. Learning Resources 608 words
  • Move 4. Student Accounts & Onboarding
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    4. Student Accounts & Onboarding

    4.1 Student Accounts

    Identify the type of account that applies to you and review the details below. Your type is displayed on your Instructor Dashboard as shown below.

    • Learner Managed — College, Nonprofit, Business
      -or-
    • Instructor Managed — Primarily for K-12 Schools

    4.1.1 Learner Managed — primarily for colleges, universities, nonprofits, and businesses

    • Students create and manage their own personal login accounts.

    • Students create accounts with a Subscription Key — a 32 digit number that looks like this: 12345678-12345678-12345678-12345678.

    • Students can p

    4. Student Accounts & Onboarding 904 words
  • Move 5. Groups
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    5. Groups

    5.1 Creating Groups

    • For students to begin playing the Simulation or Content Creator activities, the instructor must create a new Group. Groups allow you to keep student performance results separated by class, school, region, or any other grouping that you prefer. Students can join multiple Groups.

    • Use the Instructor Dashboard to create a Group. 

      • Follow the on-screen directions to choose your Group settings — including the specific activity you want students to play.

      • Copy and share the 7-digit Group number with your students. Students will join your Group and be able to play the activity. Instructors can also use the Group Number to play as a student.

      • When students join your Group number, they will automatically appear on your Instructor Dashboard. Rostering is automated so you do not have to input student names or other information.

      • To allow students to play the same activity multi
    5. Groups 405 words
  • Move 6. Duration of Play & Curriculum Implementation
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    6. Duration of Play & Curriculum Planning

    6.1 Recommended Scope and Sequence

    The program includes three modules:

    • Marketing Simulation where students quickly learn the fundamentals in a realistic and engaging role-playing scenario. 5 hours per play.

    • Marketing Content Creator where students design marketing content using a simple and convenient interface. 4 to 8 hours per play.

    • Advertising Simulation where students practice placing ads, tracking performance metrics, and optimizing an ad budget to maximize profit. 2 hours per play.

    At minimum, the Marketing Simulation should be played one time. It is recommended to have students play at the very start of a course to give students an immediate foundation for everything they need to know about digital marketing and provide a context for everything that will come later in the course. There is no prerequisite knowledge required.

    For better learning, play all three modules — _estim

    6. Duration of Play & Curriculum Implementation 637 words
  • Move 7. Saving and Resuming Progress
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    7. Saving and Resuming Progress

    • Student progress is automatically saved online.

    • Students can quit and resume their progress at any time.

    • Students will automatically continue from where they stopped playing.

    • Groups settings provide instructors the option of allowing students to reset their Simulations or Content Creator activities. Resetting restarts the Simulation or Content Creator from the beginning — all progress for that activity in the specific Group is deleted (but has no effect on other Groups the student may be playing). Instructors can use the Dashboard to reset a student at any time, even if the student is not give the option to reset their own Simulation.

    7. Saving and Resuming Progress 118 words
  • Move 8. Assessment
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    8. Assessment

    8.1 Monitoring Student Progress & Performance

    • Student progress and performance are tracked automatically and detailed reports are instantly available on the Instructor Dashboard under Groups & Reports.

    • Instructors can view and compare summary results for all students in a Group. Clicking a student name displays a detailed Performance Report for the student.

    • Assessment for the Marketing Simulation and Advertising Simulation activities is fully automated. Assessment for the Marketing Content Creator activity must be done manually by the instructor. See details below.

    8.2 Grading

    To convert the GoVenture assessment into a course grade, compare the estimated hours required for each GoVenture activity to the total number of course hours, including homework. Then assign a grade percentage that reflects this proportion.

    • For example, if your course requires 60 total hours and the GoVenture Marketi
    8. Assessment 1,375 words
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    🧑‍🦱 Educator Community 34 words