Open 1. Start Here

👉1. Start Here

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1. Watch the 2-minute video above.

2. To unlock a GoVenture product, you need a Subscription Key. Then follow one of these directions —

   • If you already have a login for PlayGoVenture.com, click the following link to unlock your product — PlayGoVenture.com/Subscription
     
     
   • To create a new account, go to PlayGoVenture.com and follow the links to CREATE ACCOUNT.
     

3. Log in with your username and passw

Open ⛑️ Help With Setup?

Questions?

Reply to our latest email or submit our help form

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Open 2. Your Instructor Account

2. Your Instructor Account

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2.1 Instructor Account

• To unlock a GoVenture product, you need a Subscription Key. Then follow one of these directions —

  • If you already have a login for PlayGoVenture.com, click the following link to unlock your product — PlayGoVenture.com/Subscription
    
    
  • To create a new account, go to PlayGoVenture.com and follow the links to CREATE ACCOUNT.
    

• Log in with your username and password to review the Instructor Dashboard (website). The Subscription Key is now expired and no longer needed.

• The Instructor Dashboard allows you to create Groups, monitor student progress and performance, and play GoVenture as a student.

<img src = "https://books.playgoventure.com/u/d4ed79f3b1019114d5bb

Open 3. Learning Resources

3. Learning Resources

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3.1 Marketing Simulation

Simulates an engaging narrative story that places students in the role of an inventor of a new product.  Students learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics. Product details are at GoVenture.net/dm

Students can play the Marketing Simulation activity once an instructor gives them a Group number to join. Instructors can use the Play As Student feature to play as a student — but you must first create a Group to play.

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3.2 Marketing Content Creator

An activity where students create their own marketing content to sell a good or service. This includes identifying the product, consumer profile, brand, and marketing strategy and then designing a website, landing pages, and various advertisements. This activity can be assigned after the Simulation has been complet

Open 4. Student Accounts & Onboarding

4. Student Accounts & Onboarding

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4.1 Student Accounts

Identify the type of account that applies to you and review the details below. Your type is displayed on your Instructor Dashboard as shown below.

• Learner Managed — College, Nonprofit, Business
  -or-
  
• Instructor Managed — Primarily for K-12 Schools

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4.1.1 Learner Managed — primarily for colleges, universities, nonprofits, and businesses

• Students create and manage their own personal login accounts.
  

• Students create accounts with a Subscription Key — a 32 digit number that looks like this: 12345678-12345678-12345678-12345678.

• Students can p

Open 5. Groups

5. Groups

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5.1 Creating Groups

• For students to begin playing the Marketing Simulation, Content Creator, or Advertising Simulation, the instructor must create a new Group. Groups allow you to keep student performance results separated by class, school, region, or any other grouping that you prefer. Students can join multiple Groups.

• Use the Instructor Dashboard to create a Group. 

  • Follow the on-screen directions to choose your Group settings — including the specific activity you want students to play.
    
    
  • Copy and share the 7-digit Group number with your students. Students will join your Group and be able to play the activity. Instructors can also use the Group Number to play as a student.
    
    
  • When students join your Group number, they will automatically appear on your Instructor Dashboard. Rostering is automated so you do not have to input student names or other information.
    
    
  • To allow students to play

Open 6. Duration of Play & Curriculum Implementation

6. Duration of Play & Curriculum Planning

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6.1 Recommended Scope and Sequence

The program includes three modules:

• Marketing Simulation where students quickly learn the fundamentals in a realistic and engaging role-playing scenario. 5 hours per play.

• Marketing Content Creator where students design marketing content using a simple and convenient interface. 4 to 8 hours per play.

• Advertising Simulation where students practice placing ads, tracking performance metrics, and optimizing an ad budget to maximize profit. 2 hours per play.

At minimum, the Marketing Simulation should be played one time. It is recommended to have students play at the very start of a course to give students an immediate foundation for everything they need to know about digital marketing and provide a context for everything that will come later in the course. There is no prerequisite knowledge required.

For better learning, play all three modules — _estim

Open 7. Saving and Resuming Progress

7. Saving and Resuming Progress

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• Student progress is automatically saved online.

• Students can quit and resume their progress at any time.

• Students will automatically continue from where they stopped playing.

• Groups settings provide instructors the option of allowing students to reset their Simulations or Content Creator activities. Resetting restarts the Simulation or Content Creator from the beginning — all progress for that activity in the specific Group is deleted (but has no effect on other Groups the student may be playing). Instructors can use the Dashboard to reset a student at any time, even if the student is not give the option to reset their own Simulation.

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Open 8. Assessment

8. Assessment

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8.1 Monitoring Student Progress & Performance

• Student progress and performance are tracked automatically and detailed reports are instantly available on the Instructor Dashboard under Groups & Reports.

• Instructors can view and compare summary results for all students in a Group. Clicking a student name displays a detailed Performance Report for the student.

• Assessment for the Marketing Simulation and Advertising Simulation activities is fully automated. Assessment for the Marketing Content Creator activity must be done manually by the instructor. See details below.

• Additional activities are available that can be assigned to students to supplement the Digital Marketing simulations. They can be used as discussion forum prompts or graded assignments. There are two types of activities: Brief and Comprehensive. See Section 9.

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8.2 Grading

To convert the GoVenture assessment into a course grade,

Open 9. Additional Activities

9. Additional Activities

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Additional activities are available that can be assigned to students to supplement the Digital Marketing simulations. They can be used as discussion forum prompts or graded assignments.

There are two types of activities:

• Brief — about 5 minutes of effort
• Comprehensive — about 45 minutes of effort

Activities are organized by milestone to allow for pacing over multiple days or weeks.

Instructors should review the content below and copy the selected text and resources into your syllabus. (Do not direct students to this page.)

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9.1 Milestones 🎯

Activities are organized by milestone to allow for pacing over multiple days or weeks.

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9.1.1 Marketing Simulation | Milestones

Student Instructions — The simulation consists of 18 modules, as listed below and grouped by milestone. Complete each milestone by the due date set for your course. Then complete the activity assi

Open 10. Syllabus Sample

10. Syllabus Sample

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This is a sample syllabus that instructors can copy and customize for students. Copy the contents to your own document or post on your learning management system. Note that the sections for Buy Your Subscription and Create Your Account do not apply to K-12 schools.

*IMPORTANT * This document is missing important information that depends on how you plan to use GoVenture in your curriculum. Be sure to add the missing information (shown as blanks lines ________) and edit the clarifying directions (shown in red).

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About GoVenture Digital Marketing

• We will be playing a realistic simulation game called GoVenture DIGITAL MARKETING.

• Each student will be playing on your own and can progress at your own pace, but you are expected to progress through the activity by the dates specified in the course syllabus.

• Playing GoVenture comprises **_____% ______po

Open 🧑‍🦱 Educator Community

Join Our Educator Community

Questions?

Reply to our latest email or submit our help form

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Open Upgrade Log

Upgrade Log

This page lists new features and upgrades made to the GoVenture Digital Marketing simulation. Latest updates are at the top.

May 2026

• Additional activities are now available that can be assigned to students to supplement the Digital Marketing simulations. They can be used as discussion forum prompts or graded assignments. There are two types of activities: Brief and Comprehensive. See Instructor Guide section 9.

Nov 2025

• For Instructor Managed accounts (typically used by K-12 schools), student usernames have been simplified to 7 digits (1234567) versus the previous format of 7 digits plus a dash and 3-digit suffix (1234567-123).

August 2025

• Added a new feature — Advertising Simulation. Students practice placing ads, tracking performance metrics, and optimizing ad budgets to maximize profit.

January 2024

• Added a new feature — Marketing Content Creator. Enables students to practice creating marketing content. Choose any good or service to market and then