6. Duration of Play & Curriculum Planning
6.1 Recommended Scope and Sequence
At minimum, the Simulation should be played one time. If time allows, also play the Marketing Content Creator one time. For maximum learning, follow the steps below (19 - 27 hours):
- Simulation — 5 Hours (at the very start of the course)
- Marketing Content Creator | Hoverboard — 4 - 8 Hours
- Additional Videos — 1 Hour
- Simulation — 5 Hours
- Marketing Content Creator | Any Good/Service — 4 to 8 Hours
6.2 Learning Resources
Digital Marketing Simulation
Simulates an engaging narrative story that places students in the role of an inventor of a new product. Students learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics.
Requires 5 hours to complete (on average).
Can be played over multiple sessions on any schedule.
If time allows, instructors should have students play the entire Simulation twice to help reinforce the concepts. Create two separate Groups for this.
If you are teaching a marketing course, consider having students play the Simulation at the very beginning of the course as this will quickly equip them with the knowledge and wisdom to fully engage with the rest of the course content that you plan to deliver. Then have students play the Simulation again at the end of the course to apply everything that they have learned to improve their results.
Marketing Content Creator
An activity where students create their own marketing content to sell a good or service. This includes identifying the product, consumer profile, brand, and marketing strategy and then designing a website, landing pages, and various advertisements.
Time to complete can range from 4 to 10 hours, depending on the amount of content assigned by the instructor and the effort made by each student.
It is best to assign this activity after the Simulation has been completed.
Having students create marketing content for the hoverboard product that they experienced in the Simulation activity may be a good choice for the first time they do the Marketing Content Creator activity. Or Instructors may allow students to choose their own good or service. Or have students do the activity twice to cover both options.
Additional Videos, Book, and Glossary
- Provide additional learning opportunities.