3. Learning Resources
3.1 Digital Marketing Simulation
Simulates an engaging narrative story that places students in the role of an inventor of a new product. Students learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales and other metrics. Product details are at GoVenture.net/dm
Students can play the Simulation activity once an instructor gives them a Group number to join. Instructors can use the Play As Student feature to play as a student — but you must first create a Group to play.
3.2 Marketing Content Creator
An activity where students create their own marketing content to sell a good or service. This includes identifying the product, consumer profile, brand, and marketing strategy and then designing a website, landing pages, and various advertisements. This activity can be assigned after the Simulation has been completed and must be assessed manually by instructors.
- Product details — GoVenture.net/dm
- View Tutorial Video
- More details in section 8.3.
Students can play the Marketing Content Creator activity once an instructor gives them a Group number to join. Instructors can use the Play As Student feature to play as a student — but you must first create a Group to play.
3.3 Instructor Guide and Website
This document you are reading now and an Instructor Dashboard (website) for monitoring student progress and performance.
3.4 User Guide
A guide for students that can be accessed from the Dashboard — User Guide
3.5 Demo & Tutorial Video
Video to watch before playing the Simulation — available in the User Guide
3.6 Book
You must be logged in to view the PDF
Digital Marketing Superhero Book includes the text for the narrative story and the video scripts contained within the Digital Marketing Simulation. And a full glossary of terms. The book can be used as a learning resource on its own or as a reference when playing the Simulation.
The book is available in the User Guide
3.7 Glossary
Glossary of 179 terms is included in the User Guide and in the Digital Marketing Superhero Book.
3.8 Additional Videos
Several videos are available in the User Guide for students to go deeper into specific aspects of digital marketing.