5. Microlearning


5.1 Microlearning Modules



5.2 List of Microlearning Topics

Expand this section to see all 145 — click the black triangle

# Module
1 Business Basics
1.1 Businesses and Products
1.2 Stores and Resellers
1.3 Customers and Consumers
1.4 Business Creation
1.5 Profit Versus Not-For-Profit
1.6 Business, Company, and Corporation
2 Management and Entrepreneurship
2.1 Managing a Business
2.2 Entrepreneurship
2.3 Why Entrepreneurship?
2.4 Who Can Be an Entrepreneur?
2.5 Success in Entrepreneurship
2.5.1 Profit Versus Not-For-Profit
2.5.2 Revenue
2.5.3 Equity
2.5.4 Market Share
2.5.5 Brand, Reach, and Growth
2.5.6 Customer Satisfaction and Loyalty
2.5.7 Employee Morale
2.5.8 Time in Business in Community
2.5.9 Personal Wealth
2.5.10 Stress and Personal Time
2.5.11 Freedom, Learning, and Satisfaction
2.6 Managing Risk
2.7 Upside and Downside
2.8 Experience and Decision Making
3 Ownership
3.1 Business Ownership
3.2 Buying Ownership in a Business
3.3 Private Versus Public Company
4 Startup
4.1 The Idea
4.2 Business Model
4.3 Mission, Vision, and Values
4.4 Business Name
4.5 Logo
4.6 Legal Structure
4.7 Seed Financing
4.8 Sources of Financing
4.9 Due Diligence
4.10 Confidentiality
4.11 Business Location
4.12 Site Selection
4.13 Equipment Selection
4.14 Permits and Licenses
4.15 Intellectual Property
4.16 Business Advisors
5 Business Plan
5.1 Overview
5.2 Purpose
5.3 Format
5.4 Key Topics
6 Market Demand
6.1 Marketing
6.2 Market Demand
6.3 Potential Revenue
6.4 Competition
6.5 Product Differentiation
7 Pricing and Profit
7.1 Pricing and Profit
7.2 Price
7.3 Gross and Net Profit
7.4 Calculating Costs
7.5 Cost-Plus and Market Pricing
7.6 Selling Price Versus Retail Price
7.7 Price Expectation
8 Consumer Profiles
8.1 Consumer Needs
8.2 Demographics and Psychographics
8.3 4 Ps of Marketing
8.4 Consumer Psychographics
8.5 Consumer Groups
8.6 Targeting Consumer Groups
8.7 Price is Always a Concern
8.8 Market Size
8.9 Market Data
9 Strategy
9.1 Strategy
9.2 The 4 Steps
9.3 Business Strategy Tips
10 Inventory Management
10.1 Inventory
10.2 Producing Too Few Units
10.3 Producing Too Many Products
10.4 Forecasting
11 Sales and Marketing
11.1 Sales Versus Marketing
11.2 Market
11.3 Customer Types
11.4 Sales Methods
11.5 Promotion
11.6 Brand
11.7 Territories
11.8 Inventory Distribution
11.9 Currency
11.10 Advertising
12 Human Resources
12.1 Employees
12.2 Hiring
12.3 Managing
12.4 Hiring and Severance Costs
12.5 Salary and Benefits
12.6 Employee Morale
12.7 Productivity
12.8 Turnover
13 Ethics
13.1 Business Ethics
14 Financing
14.1 Business Financing
14.2 Debt Financing
14.3 Applying for a Loan
14.4 Loan Example
14.5 Equity Financing
14.6 Equity Example
14.7 Share Price
14.8 Earnings Per Share
14.9 Dilution
14.10 Profit
14.11 Sources of Financing
15 Currency
15.1 Global Currencies
15.2 Exchange Rate
15.3 Impact of Exchange Rates
15.4 Reducing Risk
16 Accounting
16.1 Business Accounting
16.2 Double-Entry Bookkeeping
16.3 Accounts
16.4 Debits and Credits
16.5 Cash Versus Accrual Accounting
16.6 Accounts Payable & Receivable
16.7 Buying and Selling Products
16.8 Order Form
16.9 Purchase Order
16.10 Bill and Invoice
16.11 Receipt
16.12 Financial Statements
16.13 General Ledger
16.14 Accounting Standards
17 Cash Flow and Budget
17.1 Importance of Cash
17.2 Cash Flow
17.3 Cash Flow Statement
17.4 Budget and Cash
17.5 Over and Under Spending
18 Income Statement
18.1 Financial Statements
18.2 Revenue and Expenses
18.3 Net Profit and Gross Profit
18.4 COGS and COS
18.5 Other Income
18.6 Period
18.7 Retained Earnings
18.8 Relationship to Balance Sheet
19 Balance Sheet
19.1 Financial Statements
19.2 Assets and Liabilities
19.3 Business Value
19.4 Equity
19.5 Increasing Equity
19.6 Balance
19.7 Dividends and Retained Earnings
19.8 Period



5.3 Microlearning Collection

Then click Create New Collection


5.4 Assigning to a Group


5.5 Student Access and Grading

Important Notes:

If you make a change to a Microlearning Collection, your students will not see the change until they do one of these actions:

The acion below is no longer required as of Jan 2025
To make sure your instructor dashboard displays the most recent Microlearning results, direct your students to take one of these actions: ~~ ~~* While playing the Simulation game, click MENU then SAVE.

~~ -or- ~~

* Advance the Simulation game by one simulated day — reports are automatically updated after a student completes each simulated day in the business Simulation (If a student completes Microlearning modules but does not return to continue playing the business Simulation, your instructor dashboard will not update with the latest results until they do or save the Simulation game).